Creative

Studio

Proposal

Thanks Bron & Paul for considering me and my creative studio resources! This proposal is good for a 5 business day new business “calendar hold” on my end to give your group time to review.

 

Job Description

Troy Dominy as your Creative Director for all of Bron’s biz units

First, I want to say that it’s so cool to reconnect with you Bron! Your story needs to be told. It seems that Baby Bron from 2004 has lived a few lifetimes. Looking forward to getting to know that side of you and how Paul and the biz partnership works together. Below is an overview of what my role & responsibilities as your creative studio partner could look like:

  • Conversations and collaborations with Bron & partners to learn about the biz values, goals, the market, the customer, etc.

  • Marketing budget management (if there isn't one yet, let's make one together). 

  • All-access services as your go-to, one stop creative agency: film, design, branding/creative strategy, website, social media, digital marketing, entertainment/aviation/sports industry connections, resources, etc. 

  • Leading Edge Ceramic pays my creative/media teams' rates for content projects separate from my rate. I direct, they do.

  • Moving quickly to spool up online presence. 

  • People/biz strategist as-needed. Don't forget, I'm a former minister, and still do ministry, so I understand people:)

  • Someone to balance Bron's big vision and personality with what's actually possible in the budget.

2023

Q3 & Q4

Availability

15-20 hrs/wk...pending acquisition of a new client here in Seattle on August 24th. If they jump on board, I'll have the lower end of that available.

  • If your needs and budget are big enough for more of me, let’s explore what’s possible.

 

Agreement

 

You guys saw my Rates Page on my website. That $12k/yr model is really designed for clients who only need very little of me from month to month--a few hours per month--and it's an old price model that I’m phasing out.

Instead, let's break this up into 2 phases…

  • Phase 1, September—December 2023, as a monthly agreement built from my hourly rate.

  • Phase 2, beginning in January is a values-based pricing. Basically it goes like this: "if you eat, I eat." So my Phase 2 rate would be a small percentage of your total revenue from month to month. I'm starting to roll it out with other clients; I think it should be ideal for us.

A breakdown of both phases…

PHASE 1

  • If you want me moving on things asap, starting to map things out and planning creative crew availability for projects let’s do a kickoff payment Aug 18th or 21st to pay for my late August activities. With 2 film shoots in the next two weeks, I only have about 15hrs of availability the last two weeks of August. So we could do my published hourly at $250/hr x 15hrs = $3,750. **By the way, one of my film shoots is Labor Day Weekend with my Red Bull guys, so that would be a good time to chat with them about a possible November Texas shoot!

  • For Sept—Dec 2023 I get much more involved with week-to-week Leading Edge content ops! So, I currently have 7 client slots—that’s 7 time slots each week blocked for my studio time. 4 of them are currently booked. That leaves Leading Edge with 3 slots available for purchase. Each slot is worth $5k and gives you around 5 hours per week of my time. So, you decide, or we can decide together, how much of my week you want to purchase. 5-10-15hrs…Make sense? With this rate, I can focus on either getting you the best creative crews (bang for the buck), and managing/directing them, and/or do project(s) myself. Whatever is more feasible for time & cost.

  • This agreement covers all of Bron’s biz units. Whatever we have time for from week to week inside the hours you’ve booked me for (5-10-15hrs)

  • Best is if you fly me to Texas sometime in Sept/Oct to meet & greet; I can see the Leading Edge ops, and even preflight the Navy ship (for the November film shoot). Get me down there sooner than later. Me seeing the operation, feeling, learning on-site with you guys will help the formation of this brand! Plus I need to play with Bron’s Batman toys and Shawn Kemp basketball jersey. All expenses paid for that trip and any others of course.

PHASE 2

  • January 2024 is when we begin value-based revenue percentage payments. Beginning January 1st, and if we’re all happy with my performance and role as your go-to creative mastermind, I'll invoice at 1% total Leading Edge revenue month to month, as our 2024 agreement. We can re-evaluate at the end of the year, and so forth, but I feel comfortable there. Phase 1 agreement is swapped for this new agreement.

  • Like before, this 1% agreement covers all Bron's biz units and initiatives, as long as it fits inside my availability at around 15hrs per week. As a courtesy: I do not work on weekends, or most holidays, etc. I answer calls, emails, texts, etc during PST biz hours. Typical studio hours are 8a-630p (PST). All that said, I’ll answer a call or email from time to time after hours, case by case.

JUST WANT PROJECT RATES?

If you just want me onboard from project to project, and don’t want me driving your creative strategy, I generally charge around* 25% of what my creative teams would bill. So, if we have a $50k-$100k November film project billed by my Red Bull boys, and some other crews, my fee would be $12,500—$25,000 to be your producer who pulls together the film teams, and on-site to run the show with the director. If you have a website project going for $10k, I’d art direct it for $2,500.

*Meaning, the smaller the project, the more % I’ll charge.


There are other ways we could work together, but this feels the best knowing what I've heard so far about all that you guys are doing and the big Texas plans you have! 

No

contracts.

Just easy.

“Relying on Troy has

freed me up to

do the work at hand. He is

a trusted partner

in our Helicopter Operations.”

— AARON FITZGERALD, RED BULL STUNT PILOT & HOLLYWOOD AERIAL COORDINATOR

Before You Go

Ok guys, give this a whirl and let me know. I can start swinging hammers with ya Monday the 21st of August if you like what you see here. Definitely seeing a neat intersection of our specialties and industries coming together for this. Happy to clarify anything or explore anything we missed.


This proposal was prepared by Earth Uproar Creative Studio by Troy Dominy. ©2023 Earth Uproar, LLC all rights reserved. Member of the the American Institute of Graphic Arts (AIGA) and Helicopter Association International (HAI).